Blog

Leaving Bdeo

Almost four years ago I walked into a startup for the first time. Today is my last day. I wanted to write something honest about what happened in between, partly because I find personal exit reflections far more interesting than company announcements (see: Reflections on OpenAI , Leaving Anthropic), and partly because I think there is real value in one person’s unfiltered story. I had never experienced startup life before Bdeo. I hope this serves as a small window for anyone who hasn’t, and maybe a nudge…

Growth without goals

A year and a half ago, right after I proposed to my partner, I was catching my breath after 22km on the mountain bike in the middle of nowhere green, and I started turning over what it means to be a father, and what it takes to be a good one. Unconditional love? Availability? Patience?…

From Forgotten Ideas to a Second Brain – Obsidian

I was never someone who gave much importance to tracking things. Maybe it is because of the kind of “(organized) mess” that has followed me since I was a kid, or because I never thought it could actually help me. Every thought or idea lived in my head and stayed there – at least for…

Sales after 4 years

This is my current map. I’m putting it here so in another 4 years I can see what I got right and what I’d rewrite. Actually, this list is inspired by a comment on a YC thread on Hacker News. I remember reading it and having several AHA moments, so I decided to save it.…

Why You Can’t Program Your Future

I remember early in my marketing degree, I dreamed of breaking into the “digital marketing” world and managing online ads. But by my third year, I found myself building my own startup. At that point, my original dream felt so small and disconnected from who I had become. During my years working on Two Vault,…

Sharing a few projects and reflections from 2025

Happy New Year! I hope you enjoyed the holidays and recharged your batteries for this new year. One of the things I enjoy most at the end of the year, besides eating, is sitting down and reflecting on everything that has happened in my life or in the environment connected to my life. It has been a special…

Building My First Voice AI Agent

A curious experiment in learning, coding, and everything in between A non-technical person’s first attempt I often agree with those who say that building today has lost part of its value — LLMs make prototyping so fast that sometimes it feels like they’re building for you.. But building something that people love is a completely…

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