Why You Can't Program Your Future

January 28, 2026

I remember early in my marketing degree, I dreamed of breaking into the “digital marketing” world and managing online ads. But by my third year, I found myself building my own startup. At that point, my original dream felt so small and disconnected from who I had become.

During my years working on Two Vault, I had to complete a six-month internship at Jack and Jones managing online marketing campaigns. It was exactly what I had dreamed of months prior, but it no longer felt like a dream.

Leaving Two Vault behind, I entered the world of AI software development at Bdeo, leading sales operations, processes, data, tools, targets, and so on. That is something I never could have imagined doing just one year earlier.

No matter how hard you try to script your life, the world is too complex for that to actually happen, for the path to remain the one you imagined years ago. Everything is changing at every moment.

Here is something I learned today that I think is valuable for anyone just entering the workforce: keep all doors open regarding your future. Focus on developing skills and chasing opportunities instead.

Every job, opportunity, or project is a chance to capitalize on. Squeeze the most out of it. These projects carry risk, but that is exactly what you should look for in this phase (and perhaps always). Without risk, you cannot fully seize opportunities. Sure, you can live a quiet life, but you won’t achieve something big, new, or impactful.

When you are facing an opportunity, always, always analyze the risk. But do it while considering your current context (where you are in life) and the odds of finding something similar at this stage. Taking risks is okay when you are chasing great opportunities.